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Marketing in a Down Economy

by Dr. Duane Scott

This article states the importance of maintaining your marketing efforts in a down economy.

Supporting one culture, disrespecting another

by Rick Weaver

This article looks at the dangers of offending entire cultures through your marketing. Boycotts and counter boycotts are revealed as offsetting either organization's intent.

Conducting Market Research for your Drop shipping Business

by anthony church

Like any other business, market research is a must for dropshipping businesses. Careful planning and decision making by someone who is well equipped of information, is critical for a business success. This article is a short guide on how to do a simple market research for dropshipping business.

How your competitor can help your business

by anthony church

Competition in any business has its positives as well as negatives. However, we often focus on negatives more that the positives, after reading this article you would be able to see your competition in a whole new way and benefit from that.

Information Online - A Great Source For Marketing Research

by Nate Rodnay

The growth of the World Wide Web has been one of the major events in the second half of the 20th century. A big advantage of World Wide Web for businesses is the availability and quick access of information than ever before in the history of mankind.

Direct Mail Marketing Done Correctly, Will not Fail

by Joy Gendusa

Do it the right way and laugh all the way to the bank.

The Van Gogh Syndrome can kill your business

by George Torok

If you consider yourself a professional, technical expert or artist, learn from the mistakes of Van Gogh - quickly - if you want to grow your business. Beware - your product will not sell itself.

Creative Viral Marketing Techniques for Your Online Business

by Taff Martin

It doesn't matter if you have a killer product or even give away hundred dollar bills, if people don't know that you exist then you don't have a business. Combine the age old concept of Viral Marketing, forge it together with the new Web 2.0 powerhouse applications and you have a marketing system...

Managing a Corporate Blog

by Nate Rodnay

Many organizations are evaluating the online presence through blogs. Corporate blogging is a low cost alternative against traditional marketing strategies. The main advantage of corporate blogging is to help companies in strengthening relationships with targeted group of audience.

2009 Off To Strong First Quarter for Direct Marketing Services Provider

by Doug Sauerhaft

Small businesses will use direct mailing lists and email marketing lists to fuel america's economic recovery.

Get Top Results When You Crank Up the 'Direct' in Your Direct Mail

by David Poulos

Direct mail promotions are designed to be one-to-one communication vehicles. Sometimes the "direct" portion drops off the map, and we end up producing unplaced promotional brand ads in an envelope. To boost returns from your direct mail program, make sure the "Direct" gets full attention.

Culturally Responsive Marketing

by Dr. Duane Scott

This article focuses on the impact of culture and globalization as a backdrop to international marketing efforts. There is significant text in the article that speaks about 86% of the population that live in developing nations and the challenges that culture present to marketing professionals.

Sponsorship marketing: Five criteria for sponsoring

by George Torok

Sponsoring is perceived as a good thing. When you sponsor an event, community group or cause that your prospects like - they are more likely to like you. And they are more likely to trust those that they like. How do you know if you are getting a good return on your sponsorship?

Be More Persuasive

by Pat Price

Your brand and image are influenced by how you present yourself. But, you can have a well thought out position and still fall flat. Here are tips for communicating with conviction.

Create a New Marketing Weapon: A Bundled Offer

by Pat Price

Have you ever bought a CPU, monitor, keyboard and mouse for one packaged price? If you have, you have been “bundled.” Bundling is a very common marketing practice. Several bundling strategies are reviewed to create the ultimate marketing weapon.

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