Whether you love to write or not, the written word is still one of the most influential marketing techniques to help you reach your audience, get your message out to the world and give people an opportunity to resonate with you.
Thing is, even the best of writers can get stuck trying to figure out what to write about. Since my marketing strategy includes writing a weekly newsletter, posting on Twitter and writing blog posts in addition to composing sales letters, answering emails and more, I've had to learn how to stay in the flow with writing. I am constantly challenged to stay true to my "voice" while still creating a compelling marketing message.
What I've discovered is there's actually a secret to creating soul-rich writing that naturally springs from your true source and (this is the really cool part) gets the marketing job done.
Allow me to share with you what the secret is so that your writing projects will be simple, soulful and productive in helping you grow your business.
Tip #1: Check Your Mood Before You Write
Writing is a form of energy. That means if you're cranky, stressed or distracted chances are good those feelings will make your writing project tougher to complete. I love to play beautiful music while I write. Music is so uplifting and, for me, helps my brain click into that place of possibility and magic to become the source of all great writing.
I know this sounds a little wooo-wooo, but I believe on an energetic level your mood plays a huge roll. This is an even better reason to stay positive and in the spirit of gratitude when writing your articles and other marketing communications.
Tip #2: There is No Perfect Time to Write… So Don't Wait
Waiting until you're "in the mood to write" means you'll likely wait forever. Writing is like strengthening a muscle. The more you do it, the easier it gets. So when you have a writing assignment due (like your newsletter, for example) schedule it into your calendar for the same day and time each week. You'll quickly "train" yourself to think creatively during that time block, so you'll never get writer's block when faced with these types of tasks.
Tip #3: Connect to the Soul of Your Reader
Before you start to write, take a moment to connect to the spirit of your reader. In my imagination, I picture and feel a golden light from my heart to theirs. I ask, "What are her struggles, questions or needs on this topic?" Then, I just focus my article on information that will help my reader solve that problem. Simple, fast and easy.
Tip #4: Let Your Personality Shine Through
When I first switched from writing purely about marketing and began to include soul and spirit into my articles, I was scared. "Will people think I'm weird?" I wondered. But I knew that if I held back, I wouldn't be giving my best to you, my reader. So I boldly began to combine spirit with marketing and, as a result, my business has taken off into the seven-figure mark.
Stay connected to the spirit of your message and you'll never struggle with writer's block again. It doesn't matter if you're offering a coaching program, workshop or teleseminar. When you stay focused on the energy of your writing, your writing will flow from your spirit and contain a crisp, clear marketing message that will leave people wanting to hear more.
About the Author:
Kendall SummerHawk, the Million Dollar Marketing Coach, is an expert at helping women entrepreneurs at all levels design a business they love and charge what they're worth and get it. For free articles, free resources and to sign up for a free subscription to Kendall's Money, Marketing and Soul weekly articles visit
www.kendallsummerhawk.com.
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243
Date Published :
Nov 10 2009